What we do

“Alone we can do so little; together we can do so much.” – Helen Keller 

Laeveld Agrochem is committed to offering outstanding products, combined with expert advice and high-calibre personal attention at every level. Everything we do is aimed at helping our clients become and remain increasingly and sustainably profitable. To achieve this, it is not enough to be a mere supplier. We believe in becoming our clients’ partner, investing in their operations every step of the way, through challenge to triumph.

Our vision

To be a vital link in the food security chain and to remain each farmer’s logical and first choice when it comes to purchasing crop optimisation and animal health products.

Our mission

– To be the most recognisable and popular brand in South Africa, as well as our neighbouring countries, and to become the biggest input supplier for the agricultural community.

– To make an enormous and positive impact in the lives of everyone whose path crosses with Laeveld Agrochem, and to make a significant and essential contribution to our country and its people.


Our history

“Unity is strength – where there is teamwork and collaboration, wonderful things can be achieved.” – Mattie Stepanek

Laeveld Agrochem was founded in 1991 by Nick Liebenberg and his son, Corné. Underpinned by their combined expertise of more than 50 years in agriculture, the company started operating in the then Lowveld area (now Mpumalanga).

Little did they realise how fast Laeveld Agrochem would outgrow its geographical seams. Initially, the company delivered services primarily in the northern and eastern parts of the country. However, strategic partnerships and collaboration agreements soon enabled them to reposition the company in record time.

Today, Laeveld Agrochem’s operational arms stretch beyond the length and breadth of South Africa into neighbouring countries. Complementing our national footprint is a steadfast focus on personal and sustainable service, delivered by a team of highly schooled, skilled and specialised experts taking ownership of Laeveld Agrochem’s business philosophy based on long-term personal relationships

Our expertise

“It is in your moments of decision that your destiny is shaped.” – Tony Robbins

Precision farming excellence

At the core of our commitment and offering lies our belief in the value of good decision-making – hence our comprehensive product range and specialist assistance, as well as our decision farming services and technology.

With a firm focus on adding value and optimising yields, the decision farming team consists of:

  • Nine external specialists in various areas
  • More than 75 external experts from our preferred suppliers, including soil experts, agronomists, plant pathologists and entomologists
  • More than 100 national franchisees

Crop protection specialisation

Our strongest weapon is our team of highly trained and qualified crop protection specialists. Supported by a wide spectrum of technical experts, they are geared to address needs ranging from crop protection and soil correction to plant nutrition and crop optimisation.