Laeveld Agrochem (Pty) Ltd
Date of revision: 7 June 2026

1. Introduction

Laeveld Agrochem (Pty) Ltd (“Laeveld Agrochem”, “Laeveld”, “LAC”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy and Cookie Notice explains how we collect, use, store, disclose and protect personal information when you interact with us, including when you:

• Visit www.laeveld.co.za

• Use our website or online facilities

• Submit contact or enquiry forms

• Engage with our social media pages

• Receive marketing communications

• Attend events or visit our offices

• Interact with our agents, suppliers or service providers

This Notice is intended to comply with the Protection of Personal Information Act 4 of 2013 (“POPIA”) and, where applicable, other data protection laws.

2. Responsible party and contact details

For purposes of POPIA, Laeveld Agrochem is the responsible party for the personal information that we process.

Responsible party: Laeveld Agrochem (Pty) Ltd
Physical address: 410 Rigel Avenue, Erasmusrand, Pretoria
Postal address: Private Bag 33823, Postnet Suite 32462, Menlyn Link, 0063
Telephone: 012 940 4398
General email: info@laeveld.co.za
Privacy email: privacy@laeveld.co.za
Website: www.laeveld.co.za

Information Officer

• Name: L. Allers

• Telephone: 012 940 4398

• Email: privacy@laeveld.co.za

Deputy Information Officer

• Name: M. Visser

• Telephone: 012 940 4398

• Email: privacy@laeveld.co.za

3. Definitions

In this Notice:

• “Personal information” means information relating to an identifiable living natural person and, where applicable, an identifiable existing juristic person, as contemplated in POPIA.

• “Processing” means any operation or activity concerning personal information, including:

  • Collecting

  • Recording

  • Storing

  • Updating

  • Using

  • Distributing

  • Restricting

  • Erasing or destroying

• “Special personal information” means the categories of personal information recognised by POPIA. Laeveld Agrochem does not intentionally collect special personal information through its website unless required by law or for a specific lawful purpose.

4. When this Notice applies

This Notice applies when you:

• Use or visit our website

• Use online forms, contact forms or portal facilities

• Request information about our products or services

• Contact us via email, telephone or social media

• Subscribe to newsletters or marketing communications

• Attend events or visit our premises

• Interact with our employees, agents or suppliers

• Apply to become a customer, supplier or partner

• Provide personal information to us in any other way

5. Personal information we collect

Depending on your interaction with us, we may collect the following categories of personal information.

5.1 Information you provide to us

We may collect:

• Personal details:

  • Name, surname, title and job title

• Business details:

  • Company, organisation, farm or depot information

• Contact details:

  • Email address

  • Telephone number

  • Physical and postal address

• Location details:

  • Province, area or farm location

• Account information:

  • Registration details and login credentials

• Communication data:

  • Enquiries, complaints, messages and support requests

• Transaction data:

  • Orders, invoices, payments and delivery details

• Financial information:

  • Banking details, VAT numbers and company registration details

• Event-related data:

  • Attendance, preferences and participation records

• Media:

  • Photos, videos or audio recordings (where consent is provided)

• Social media interactions

• Visitor and safety information

• Any other information you choose to provide

5.2 Information collected automatically

We may automatically collect:

• Technical data:

  • IP address

  • Browser type and version

  • Device type and operating system

• Usage data:

  • Pages viewed

  • Links clicked

  • Time and date of visits

• Interaction data:

  • Scrolling, clicking and navigation behaviour

• Location data:

  • Approximate geolocation

• Identifiers:

  • Cookies and advertising identifiers

• Analytics data:

  • Session and usage statistics

• Behavioural data:

  • Heatmaps and session replay (via Microsoft Clarity, where enabled)

5.3 Information from other sources

We may receive information from:

• LAC group companies

• Agents, suppliers and business partners

• IT, hosting and analytics providers

• Advertising platforms

• Credit reference agencies

• Public records and publicly available sources

• Social media platforms

• Third parties authorised by you

6. Special personal information and children’s information

• We do not intentionally collect special personal information unless:

  • It is necessary for a lawful purpose

  • You have provided consent

  • The law permits it

• Please do not submit sensitive information unless specifically requested.

• Our services are not aimed at children, and we do not knowingly collect children’s data without proper consent.

7. Why we process personal information

We process personal information to:

• Operate and improve our business

• Provide products and services

• Respond to enquiries and requests

• Help users locate agents

• Manage relationships with stakeholders

• Process transactions and payments

• Maintain website functionality and security

• Prevent fraud and monitor risks

• Analyse website usage and performance

• Improve user experience

• Use analytics tools (e.g., Google Analytics 4)

• Use behavioural analytics (e.g., Microsoft Clarity)

• Measure advertising performance

• Conduct marketing and remarketing (e.g., Meta Pixel)

• Send communications and updates

• Manage consent and preferences

• Comply with legal obligations

• Maintain records

• Exercise or defend legal rights

8. Legal basis for processing

We process personal information based on:

• Your consent

• Contractual necessity

• Legal obligations

• Legitimate interests

• Public law duties (where applicable)

• Other lawful grounds

You may withdraw consent at any time.

9. Website analytics and tracking technologies

We use technologies such as:

• Cookies

• Pixels

• Tags

• Scripts

• SDKs

These help us:

• Operate the website

• Analyse usage

• Improve performance

• Deliver relevant advertising

9.1 Google Analytics 4

GA4 may collect:

• Pages viewed and events

• Session statistics

• Device and browser data

• Approximate location

• Cookie identifiers

We do not intentionally send personally identifiable information to Google.

9.2 Meta Pixel

Meta Pixel may collect:

• Page views and URLs

• Device and browser data

• IP address

• Cookie identifiers

• Website actions

Advanced matching may include hashed data such as email addresses.

9.3 Microsoft Clarity

Clarity may collect:

• Clicks and scrolls

• Mouse movements

• Navigation paths

• Session recordings

• Device and browser data

We take steps to avoid capturing sensitive information.

10. Cookies and similar technologies

We use:

• Strictly necessary cookies

• Functional cookies

• Analytics cookies

• Behaviour analytics cookies

• Advertising cookies

You can:

• Manage cookies via our cookie banner

• Adjust browser settings

• Disable non-essential cookies

11. Direct marketing

We may send marketing communications where:

• You have consented; or

• You are an existing customer with opt-out options

You can:

• Unsubscribe at any time

• Contact us at privacy@laeveld.co.za

We do not sell your data for marketing.

12. Sharing personal information

We may share information with:

• LAC group companies

• Agents and business partners

• Service providers (IT, hosting, CRM, etc.)

• Analytics providers (Google, Microsoft)

• Advertising platforms (Meta)

• Professional advisers

• Financial institutions

• Regulators and authorities

• Parties involved in business transactions

13. Cross-border transfers

We may transfer data outside South Africa where necessary.

We ensure:

• Appropriate safeguards

• Legal compliance

• Adequate protection measures

14. Security

We implement:

• Access controls

• Secure systems

• Staff training

• Monitoring and incident response

• Data backup and recovery

You should:

• Keep login details secure

15. Retention

We retain data based on:

• Purpose of collection

• Legal requirements

• Operational needs

• Dispute or legal considerations

We may:

• Delete

• De-identify

• Restrict data when no longer needed

16. Your rights

You have the right to:

• Access your data

• Correct inaccuracies

• Request deletion

• Object to processing

• Withdraw consent

• Opt out of marketing

• Lodge complaints

Contact: privacy@laeveld.co.za

17. Information Regulator

You may contact:

• Email: POPIAComplaints@inforegulator.org.za

• General enquiries: enquiries@inforegulator.org.za

• Postal: P.O. Box 31533, Braamfontein, Johannesburg, 2017

• Physical: JD House, 27 Stiemens Street, Braamfontein

18. Third-party websites

• We may link to external websites

• We are not responsible for their privacy practices

• Review their policies before sharing data

19. Automated decision-making

• We do not use automated decision-making with legal effects

• We will notify you if this changes

20. Supplying information

• Providing information is generally voluntary

• Some information is required for services

• Without it, we may not be able to assist you

Non-essential cookies and tracking can be managed through available cookie controls.