Laeveld
Agrochem

Latest news

LAC Leadership

After 34 years of visionary leadership, Nick Liebenberg will be stepping down as CEO of Laeveld Agrochem. He will continue as Chairman of the Board, guiding the company’s strategic direction. We welcome Kobus Meintjes as our new Chief Executive Officer. This change is part of Laeveld Agrochem’s succession program, developed in collaboration with Dr. Marcel Hattingh and CCI Professional, specialists in human capital investment strategies.

GROEI tydskrif: Uitgawe 27

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Our strategic partners

The definitive field guide

The LAEVELD SCOUT™ series is authored by leading crop protection experts with the support of numerous key representatives from the industry. The guides are a must-have item for anybody in the agricultural industry.

R425

per SCOUT™ manual (ex. VAT)

More than 100 agents
across South Africa

Laeveld Agrochem’s agents (franchisees) are qualified agronomists accredited by CropLife South Africa (formerly AVCASA).

In each region, agents receive support from experienced Business Managers, enabling detailed recommendations for both corrective and proactive measures on the farm.

Operating as a franchise business model, our dedicated team can assist growers with detailed recommendations to optimise yield per hectare.

Through strategic collaboration with our technology partner, Agri Technovation, we offer innovative solutions such as MyFarmWeb™ and Picklogger™, tailored to meet the evolving needs of modern agriculture.

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