Fresh perspectives, global opportunities at Fruit Attraction 2026!

Articles, Other articles, Row crops

Laeveld Agrochem joined industry leaders and fresh produce professionals from around the world at Fruit Attraction 2026, a leading international exhibition showcasing the latest innovations, trends and opportunities in the fresh produce industry.

Bringing together over 120,000 visitors from more than 150 countries and over 2,000 exhibitors, the event highlighted the scale, diversity and innovation driving the global fresh produce industry.

The exhibition provided an excellent opportunity to explore the latest technologies and innovations, gain valuable insights into the international fresh produce industry, connect with global stakeholders and strengthen relationships with our valued customers and industry partners.

Together, cultivating success through knowledge, relationships and innovation.

Map of franchise crop protection and plant nutrition specialists

More than 140 agents
across South Africa

Laeveld Agrochem’s agents (franchisees) are qualified agronomists accredited by CropLife South Africa (formerly AVCASA).

In each region, agents receive support from experienced Business Managers, enabling detailed recommendations for both corrective and proactive measures on the farm.

Operating as a franchise business model, our dedicated team can assist growers with detailed recommendations to optimise yield per hectare.

Through strategic collaboration with our technology partner, Agri Technovation, we offer innovative solutions such as MyFarmWeb™ and Picklogger™, tailored to meet the evolving needs of modern agriculture.