Laeveld
Agrochem

Scroll down to learn more about Laeveld Agrochem.

Scroll down to learn more about Laeveld Agrochem.

About us

About us

Together cultivating success

Together cultivating success

Nature has a unique way of reminding us that we are not alone. When we understand our collective purpose and fulfil it with passion, we unlock the potential to accomplish more, together.

Nature has a unique way of reminding us that we are not alone. When we understand our collective purpose and fulfil it with passion, we unlock the potential to accomplish more, together.

About us

Family-owned

since 1991

Decades of experience, glued together through strong partnerships, exceptional distribution channels and ongoing scientific research in crop protection, plant nutrition and technology.

Laeveld Agrochem, founded in 1991 by the dynamic father and son team, Nick and Corné Liebenberg, started the business in the scenic Lowveld region of north-eastern South Africa. Laeveld Agrochem has grown rapidly. What began as a modest family venture has blossomed into a formidable nationwide network with over 100 established agents. Nick and Corné Liebenberg remain actively involved in the business, upholding the same family values that have defined the business throughout the years. Decades of experience are glued together through strong partnerships, exceptional distribution channels and ongoing scientific research in crop protection, plant nutrition and cutting-edge technology to enhance the profitability of our growers makes Laeveld Agrochem what it is.

For the Laeveld Agrochem family, South Africa is the place we call home. We are here to stay, just like every grower who invests daily in the future of South Africa. From nicheFARMERS to mega farmers, it is our privilege to contribute to food security in our beautiful country.

Inspired by creation, our objective is to live with an open hand. We firmly believe that giving back is not noble but clever – it is a reciprocal blessing. Because the hand that is closed cannot receive. Above all, we attribute all recognition to our Creator, who watches over us so delicately.

Drawing by Isabella van Dyk, a 7-year-old living on a farm in Mozambique (Laeveld Agrochem’s calendar was her inspiration).

Drawing by Matthys Kitshoff, son of Kobus Kitshoff (Laeveld Agrochem, Kwagga, Patensie, Eastern Cape.)

Drawing (left) by Isabella van Dyk, a 7-year-old living on a farm in Mozambique (Laeveld Agrochem’s calendar was her inspiration).

Drawing (right) by Matthys Kitshoff, son of Kobus Kitshoff (Laeveld Agrochem, Kwagga, Patensie, Eastern Cape.)

Northern Cape
Western Cape
Eastern Cape
Free State
Gauteng
North-West
Mpumalanga
Limpopo

More than 100 agents
across South Africa

Laeveld Agrochem’s agents (franchisees) are qualified agronomists accredited by CropLife South Africa (formerly AVCASA).

In each region, agents receive support from experienced Business Managers, enabling detailed recommendations for both corrective and proactive measures on the farm.

Operating as a franchise business model, our dedicated team can assist growers with detailed recommendations to optimise yield per hectare.

Through strategic collaboration with our technology partner, Agri Technovation, we offer innovative solutions such as MyFarmWeb™ and Picklogger™, tailored to meet the evolving needs of modern agriculture.

Mission

Laeveld Agrochem is committed to the advancement of agriculture in Southern Africa. As the preferred partner for agricultural growers, we provide comprehensive value-added crop optimisation solutions. We leverage the latest cutting-edge technologies to enhance agricultural production, guided by principles of honesty, integrity, and responsibility, while adhering to national CropLife standards.

Vision

Laeveld Agrochem envisions a world where sustainable agriculture thrives, nurturing both the land and its people. Through continued investment in our experienced team, training of new smallholder farmers, and the latest technology, we aspire to be the cornerstone of agricultural excellence. Together, we cultivate growth, prosperity, and a sustainable future for all.

Giving back

We are on a mission to rebuild South Africa. We firmly believe that giving back is not noble but clever – it is a reciprocal blessing. LAC Cares, a registered PBO, is part of the Laeveld Agrochem group. Our goal is to empower communities throughout Southern Africa to ensure access to nutritious, sustainable food sources.

GROEI tydskrif

Seisoen 8

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