Laeveld Agrochem’s agents (franchisees) are qualified agronomists accredited by CropLife South Africa (formerly AVCASA).
In each region, agents receive support from experienced Business Managers, enabling detailed recommendations for both corrective and proactive measures on the farm.
Operating as a franchise business model, our dedicated team can assist growers with detailed recommendations to optimise yield per hectare.
Through strategic collaboration with our technology partner, Agri Technovation, we offer innovative solutions such as MyFarmWeb™ and Picklogger™, tailored to meet the evolving needs of modern agriculture.
Cullen holds a BSc Agric degree in Applied Plant and Soil Science.
He worked at Villa Crop Protection in herbicide development for 8 years, initially the herbicide portfolio manager and later the commercial manager for Northern South African provinces.
