Laeveld
Agrochem

Our team

Our

directors

Nick Liebenberg

Chief Executive Officer

Corné Liebenberg

Director of Marketing

Jantjie Bouwer

Director of Finances

Rudi Allers

Director of Credit & Personnel

Liezel Allers

Director of Human Resources

Our

management

Neel Rust

Chief Operating Officer

Ian Mansfield

Head of Purchasing

Chris Thompson

Market Development & Technical Support

Dr. Phillip Venter

Plant Nutrition & Market Support

Kobus Hurter

Small Scale Farming & Food Security

Cullen Botes

Technical Commercial Manager

Francois Nel

Environmental Health & Safety Manager

Our

management

Our

business

managers

Dr. Ernst de Beer

Eastern Cape, Northern Cape, Western Cape

Francois van Greunen

Gauteng, North West

George Prinsloo

Free State, North West, Northern Cape

Hennie du Plessis

Plant Nutrition

Riaan Maartens

Limpopo, Mpumalanga

Eric Venter

Free State, North West, Northern Cape

Juta Mentz

Free State

Ruan Lange

Limpopo, Mpumalanga

Dr. Jeanne de Waal

Western Cape

Northern Cape
Western Cape
Eastern Cape
Free State
Gauteng
North-West
Mpumalanga
Limpopo

More than 100 agents
across South Africa

Laeveld Agrochem’s agents (franchisees) are qualified agronomists accredited by CropLife South Africa (formerly AVCASA).

In each region, agents receive support from experienced Business Managers, enabling detailed recommendations for both corrective and proactive measures on the farm.

Operating as a franchise business model, our dedicated team can assist growers with detailed recommendations to optimise yield per hectare.

Through strategic collaboration with our technology partner, Agri Technovation, we offer innovative solutions such as MyFarmWeb™ and Picklogger™, tailored to meet the evolving needs of modern agriculture.

GROEI tydskrif

Seisoen 8

Nick Liebenberg

Nick Liebenberg

Chief Executive Officer
Head Office

Nick has a business administration background from Wits Business School and is a founding member of Laeveld Agrochem.

He is the Chief Executive Officer with over fifty years of experience in the crop industry. He spent twenty years of his career with Bayer Crop Science on a national basis, of which the last years as commercial manager of Bayer South Africa (sales and marketing).

Corné Liebenberg

Corné Liebenberg

Director of Marketing
Head Office

As a director, Corné holds a BCom Honours degree in Marketing from the University of Pretoria and is a founding member of Laeveld Agrochem.

He aims to maintain Laeveld Agrochem’s postition as a market leader with unique innovations, products and new technology to exceed clients’ expectations.

Jantjie Bouwer

Jantjie Bouwer

Director of Finances
Head Office

Jantjie holds a degree in BCom Accounting from the University of Pretoria.

Since 1999, Jantjie and Corné have run various businesses together, of which Laeveld Agrochem is the most significant.

Jantjie is one of the key players in administration and strategic development.

Rudi Allers

Rudi Allers

Director of Credit & Personnel
Head Office

Rudi holds a Bachelor’s degree in BCom Econometrics from the University of Pretoria. His passion for numbers and analytical thinking led him to embark on a successful career at Laeveld Agrochem.

Rudi joined Laeveld Agrochem in 1993 and has since made remarkable contributions to the organization’s growth and financial management.

Liezel Allers

Liezel Allers

Director of Human Resources
Head Office

Liezel is a non-executive Director and Human Resources Manager at Laeveld Agrochem. She has been involved at LAC for the past 30 years.

As Personnel Head, she is responsible for all appointments, reviewing employee benefits and optimising the growth potential of employees. Liezel also serves as chair of several internal committees.

Neel Rust

Neel Rust

Chief Operating Officer
Head Office

Neel Rust boasts an impressive Honours degree in Business Management, which he obtained from the University of Stellenbosch.

He is a savvy and astute businessman whose skill set is broad in scope and high in proficiency and is a specialist in the agricultural sector, bringing with him years of experience and expertise which has contributed to his resounding success in this field. He has a meticulous individual who possesses a keen eye for detail.

Ian Mansfield

Ian Mansfield

Head of Purchasing
Head Office

Ian Mansfield has experience spanning over two decades of dedicated service to the industry. He pursued his academic journey at the University of Pretoria, where he achieved an Honours degree in BSc Agric Entomology.

He has worked at Syngenta and its legacy companies, where he worked in various roles across R&D, Marketing, and Sales. Throughout his career, Ian has continuously demonstrated unwavering commitment and exemplified his passion for tackling complex challenges.

Chris Thompson

Chris Thompson

Market Development & Technical Support
Head Office

Chris Thompson studied for a BSc Agriculture degree from Pietermaritzburg University. He spent 17 years with Bayer in R&D, technical, marketing and commercial functions.

He joined LAC in 2004 and his current roles are Technical Manager for Crop Protection and Market Development in the Northern area of RSA.

Dr. Phillip Venter

Dr. Phillip Venter

Plant Nutrition & Market Support
Head Office

Phillip Venter has a Doctor’s degree in Sustainable Agriculture. He has been the Plant Nutrition Manager at Laeveld Agrochem since 2013.

He focuses on offering services and the best plant nutrition products available through the LAC network by helping everyone in the value chain to produce more sustainably.

Portfolio growth and holistic solutions that are more environmentally friendly and profitable are sought.

Kobus Hurter

Kobus Hurter

Small Scale Farming & Food Security
Head Office

Kobus Hurter holds a Master’s degree in Sustainable Agriculture with experience in the management of mega scale corporate farms with vegetable crops, as well as the evaluation of farming opportunities across Africa.

He is currently focusing on small-scale farming development using specially designed starter packs as well as technologically advanced practices to help and to train small-scale farmers to grow vegetables themselves.

Cullen Botes

Cullen Botes

Technical Commercial Manager
Head Office

Cullen holds a BSc Agric degree in Applied Plant and Soil Science.

He worked at Villa Crop Protection in herbicide development for 8 years, initially the herbicide portfolio manager and later the commercial manager for Northern South African provinces.

Francois Nel

Francois Nel

Environmental Health & Safety Manager
Head Office

Francois has a National Diploma and a B.Tech in Environmental Health, as well as qualifications in management development and executive management.

His experience spans environmental health, project management and internal auditing. At Laeveld Agrochem, he is involved in the development and implementation of standardised environmental health and safety systems, , training, setting up and maintaining compliance parameters for agents and interacting with authorities on legal compliance.

Dr. Ernst De Beer

Dr. Ernst De Beer

Business Manager
Eastern Cape, Northern Cape, Western Cape

Ph.D Entomology

Francois van Greunen

Francois van Greunen

Business Manager
Gauteng, North West

B.Sc Plant Pathology

George Prinsloo

George Prinsloo

Business Manager
Free State, North West, Northern Cape

B.Sc Natural Sciences

Hennie Du Plessis

Hennie Du Plessis

Business Manager
Plant Nutrition

M. Tech Agriculture

Riaan Maartens

Riaan Maartens

Business Manager
Limpopo, Mpumalanga

B.Sc. Entomology
B.Sc. (Hons) Wildlife Management

Eric Venter

Eric Venter

Business Manager
Northern Cape, Western Cape

National Diploma Agriculture (Plant Pathology)

Juta Mentz

Juta Mentz

Business Manager
Free State

B.Sc. Honors Degree in Environmental Management
Diploma in Business Management

Ruan Lange

Ruan Lange

Business Manager
Limpopo, Mpumalanga

B.Agric Mixed Farm Management

Dr. Jeanne de Waal

Dr. Jeanne de Waal

Business Manager
Western Cape

Ph.D Entomology

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