Anticipating the future of SA agriculture – Niche Farmers

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From Nisboere to Niche Farmers

South Africa’s agricultural industry is readying itself for two major paradigm shifts, namely, the rapid ascendance of black commercial farmers and, no less, the evolution to niche farming as a viable enterprise for both small and large role-players.

Point is, the future is here and the industry needs to gear itself for this exciting chapter in the development of South Africa’s agricultural sector. For suppliers it is a matter of getting ahead of the curve by being involved from the start or, conversely, being left behind.

Together, Nisboere and Niche Farmers will provide the perfect channels to serve the interests of both industry and farmers.

From the executive producer of the SAFTA award-winning television magazine program Nisboere, which already boasts seven seasons, Laeveld Agrochem brings you the next evolution of this ground-breaking format with the launch of Niche Farmers – estimated to attract an audience of more than a MILLION VIEWERS per episode across THREE DIFFERENT TELEVISION channels.

More than bringing aspirational stories to viewers who are hungry for uplifting, meaningful and enabling content, Niche Farmers presents fantastic opportunities to sponsors and collaborators for reaching both budding and successful black farmers/entrepreneurs in the space of agri-innovation.

Every episode will be jampacked with valuable insights from successful black commercial farmers and niche farmers, always supported with the expertise of leading suppliers and role-players in agri-business. It is the perfect platform for brands in the greater agri-space to showcase their products and expertise to this previously neglected yet critically important target market.

Point is, the importance of black farmers’ role in agriculture can no longer be underestimated and Laeveld Agrochem, together with its partners, intends to employ Niche Farmers as a powerful channel to reach out to them on an unprecedented mass scale, from the lower to the upper LSMs, on both free to air and subscription-based television channels. In fact, Niche Farmers will even reach viewers in Africa as a whole, including countries like Nigeria, Ghana, Kenya, Uganda, Namibia, Botswana, Malawi, Zambia, Angola, Mozambique, Tanzania, DRC and Cameroon, on the subscription-based DStv platform.


To ensure maximum drawing power, Niche Farmers will be anchored by the much loved and inimitable Wilson B. Nkosi who has built a strong following over many years on Metro FM, South Africa’s second largest radio station, with a weekly listenership of 5,24 million.

To spice the show up even more, Wilson will be ably complemented by Rozanne McKenzie, who has earned her reputation as an astute media personality on both television – with shows like Besigheid Wat Saak Maak – and radio, as a presenter on Jacaranda FM.

Nisboere will be anchored by Laeveld Agrochem’s Corné Liebenberg and Phillip Venter, both of whom have played a critical part in pioneering and shaping the show’s format over the years. In the new season of Nisboere their roles once again evolve, this time around to ensure complete synergy with Niche Farmers.

Northern Cape
Western Cape
Eastern Cape
Free State

More than 100 agents
across South Africa

Laeveld Agrochem’s agents (franchisees) are qualified agronomists accredited by CropLife South Africa (formerly AVCASA).

In each region, agents receive support from experienced Business Managers, enabling detailed recommendations for both corrective and proactive measures on the farm.

Operating as a franchise business model, our dedicated team can assist growers with detailed recommendations to optimise yield per hectare.

Through strategic collaboration with our technology partner, Agri Technovation, we offer innovative solutions such as MyFarmWeb™ and Picklogger™, tailored to meet the evolving needs of modern agriculture.

GROEI tydskrif

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