Highlights from the 2025 Laeveld Agrochem Conference

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From the 23rd to the 25th of June 2025, the Laeveld Agrochem family gathered in Pretoria for the 2025 LAC Conference and a dynamic “Boeredag in die Stad”, a celebration of our roots, our growth, and our shared future.

Founders Nick and Corné Liebenberg reflected on Laeveld’s humble beginnings in 1991, reminding us that faith, hard work, and favour continue to shape our journey.

We were inspired by Coach Oscar Chalupsky’s keynote, “Overcoming Your Average”, and gained valuable insight from economist Theo Vorster on South Africa’s changing economic landscape.

Pieter de Villiers from Shadowmatch explored the future of innovation and AI, encouraging us to lead with confidence in a fast-moving world.

It was a powerful week of connection, clarity, and commitment. We’re not just farming, we’re farming forward.

Map of franchise crop protection and plant nutrition specialists

More than 140 agents
across South Africa

Laeveld Agrochem’s agents (franchisees) are qualified agronomists accredited by CropLife South Africa (formerly AVCASA).

In each region, agents receive support from experienced Business Managers, enabling detailed recommendations for both corrective and proactive measures on the farm.

Operating as a franchise business model, our dedicated team can assist growers with detailed recommendations to optimise yield per hectare.

Through strategic collaboration with our technology partner, Agri Technovation, we offer innovative solutions such as MyFarmWeb™ and Picklogger™, tailored to meet the evolving needs of modern agriculture.