Historic first for the new cohort of farmers in SA

A part of: Articles, Smallholder farming

This week, a momentous gathering took place in Sandton, South Africa, as nearly 300 of the country’s finest young farmers and agri-preneurs convene for the first ever Mzansi Young Farmers Indaba. AgricultSURE and Laeveld Agrochem is proud to be a key supporter of this groundbreaking event, which serves as a vital bridge connecting young agricultural talent with investors, funders, and industry stakeholders.

In just two hours after the event’s kickoff, a palpable sense of anticipation has settled among the attendees. This excitement stems from the collective ambition to witness how the changemakers of South Africa can expedite growth and commercialization for the new generation of farmers. One of the event’s distinguished keynote speakers is Minister Thoko Didiza.

The Mzansi Young Farmers Indaba is powered by an impressive lineup of sponsors, including Laeveld Agrochem, the Industrial Development Corporation (IDC), John Deere, Corteva Agriscience, Pannar, the Beer Association of South Africa, and YehBaby Digital. This summit represents a crucial milestone in fostering the development and prosperity of South Africa’s next generation of farmers, making it a significant moment in the nation’s agricultural landscape.

More than 100 agents
across South Africa

Laeveld Agrochem’s agents (franchisees) are qualified agronomists accredited by CropLife South Africa (formerly AVCASA).

In each region, agents receive support from experienced Business Managers, enabling detailed recommendations for both corrective and proactive measures on the farm.

Operating as a franchise business model, our dedicated team can assist growers with detailed recommendations to optimise yield per hectare.

Through strategic collaboration with our technology partner, Agri Technovation, we offer innovative solutions such as MyFarmWeb™ and Picklogger™, tailored to meet the evolving needs of modern agriculture.