Kickstart solutions for smallholder farmers

A part of: Articles, Smallholder farming

In a remarkable stride towards empowering smallholder farmers, AgricultSURE and Laeveld Agrochem have taken the lead in providing essential resources and tools. We are excited to announce the launch of our dedicated product shop at AGRIKOOP, located in the Midvaal, Vereeniging area, right next to the R59. This marks the beginning of our journey to support smallholder farmers across the nation.

Our product range is designed to cater to the unique needs of smallholder farmers and includes:

Complete veg and maize starter packs in various sizes.
Customizable drip irrigation kits.
Rechargeable electric crop sprayers.
A diverse selection of vegetable, fodder, and grass seeds.
Fertilizers and integrated pest management products.
Hand planters, garden equipment, and personal protective equipment (PPE).

But that’s not all! Soon, our products will be available for purchase online, making it even more accessible for farmers to access the tools they need. Additionally, we’re offering a franchise-model container, providing entrepreneurs with the opportunity to kickstart their businesses by offering the unique AgricultSURE product range. This endeavor is a testament to our commitment to supporting smallholder farmers and fostering their growth and prosperity.

More than 100 agents
across South Africa

Laeveld Agrochem’s agents (franchisees) are qualified agronomists accredited by CropLife South Africa (formerly AVCASA).

In each region, agents receive support from experienced Business Managers, enabling detailed recommendations for both corrective and proactive measures on the farm.

Operating as a franchise business model, our dedicated team can assist growers with detailed recommendations to optimise yield per hectare.

Through strategic collaboration with our technology partner, Agri Technovation, we offer innovative solutions such as MyFarmWeb™ and Picklogger™, tailored to meet the evolving needs of modern agriculture.